Can a brand connect to my Seller Central account?

Yes, a brand can connect to your Seller Central account. Here are the steps:

Yes! A brand can connect to your Seller Central account.


Connecting a brand to Seller Central unlocks valuable features like live product data, real-time listing sync, and direct publishing to Amazon. It's ideal for sellers actively managing their catalog on Amazon and looking to streamline workflow


Here are the steps of connecting your brand to Amazon:

  1. Create a New Brand: First you'll start by creating a new brand in your account.

2. Authorize the Connection: After the brand is created, you will need to authorize that brand's connection with Amazon Seller Central.

3. Complete Authorization: Once you complete the authorization process, the "Import (Amazon)" button will appear.

4. Import Listings: Click on the "Import (Amazon)" button to import your listings to your account.
This will allow you to see all the listings in your account.

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