How should I use keyword data effectively if exact search volumes are not available?

Focus on the keywords and their order in Amazon’s suggestions, as they indicate relevancy based on shopper intent. Relevancy matters more to Amazon’s algorithm than raw search volume. Consider factors like the number of sellers using a keyword, listing quality, and conversion rates to gauge competition.

We are working on a competition analysis solution that will help sellers better understand keyword difficulty and market competition that will be published in the summer of 2025. 

Additionally, our "Identify Keywords Insights" feature is available when importing a listing that is already published publicly on Amazon by ASIN. This tool helps you analyze keywords associated with that product, providing actionable insights to optimize your own listings..