What is the difference between Projects, Groups, Brands, and Keyword Lists in Keywords.am?

Keywords.am is designed to give sellers full control over their keyword management and product optimization. Here’s how its core organizational structure works:

• Brands in Keywords.am are individual business entities you can manage.

  Each brand can connect to a single Amazon Seller Central account for direct import and optimization of product listings. However, this connection is optional; you can use Keywords.am as a standalone app by manually copying and pasting listing details to your Seller Central account.

  Brands offer several advantages:

  1. Organization: Keep listings organized for easier management and tracking.

  2. Distinct Brand Voice: You can establish a separate voice for each brand, targeting different audiences with tailored AI assistance. For example, the voice for a "beard oil" brand should differ from that of a jewelry brand because they appeal to different audiences.

  3. For Agencies and Larger Sellers: This feature is particularly beneficial if you operate multiple brands and want to ensure each has its unique voice and identity.

• Projects: A project refers to a specific product listing or a variation of a listing. Within a project, you can analyze keywords, track optimization efforts, and refine listings based on AI-powered insights.

• Groups: Groups help you organize multiple projects under a brand. If you sell different types of products under one brand, you can create groups to categorize related projects, making it easier to manage and optimize them efficiently.

• Keyword Lists: Each project can have unlimited keyword lists for better organization. You can use different lists to track various keyword strategies, store negative keywords, and refine your search optimization efforts.

This structure gives sellers flexibility—whether they want to optimize listings independently or streamline the process with Seller Central integration.